Tag Archives: advertising

Selling Us Apathy

The other night I ordered a pizza from a popular chain. If you’ve read my other articles, you can probably guess that it was a vegan pizza. The website where I ordered it even had no cheese as a standard option. But the box they sent it in told a different story.

The top of the box named and pictured five cows. The company hailed them as their unsung heroes, calling them an important part of their team.

I guess they picked the wrong box for my cheeseless pizza.

It’s hard to read it with a non-vegan eye. Was I supposed to take the box seriously? Was I supposed to be moved to a newfound respect for cows’ importance in the web of pizza? What was the purpose of this?
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